The Montenegrin electricity transmission system hosted students from ETF Podgorica at the 14th PRO PR conference. which was held at the Hotel 'Splendid', from 7-10 April this year.
On 9 April, third-year and master's students from the Faculty of Electrical Engineering had the opportunity to hear top lecturers with many years of experience in public relations, marketing, and on the challenges of communication in public administration, branding and brands.... These were the key topics of this oldest international conference, which over three days brought together 200 leaders in the field of communication management, whose mission is to enable everyone who professionally deals with public relations to acquire knowledge and skills in a completely new way.
It was also a new experience for our guests, whose representative, Božidarka Radović, shared her impressions of this year's PRO PR.
As students of electrical engineering, we do not always have the opportunity to develop our PR skills at university. Knowledge of them is necessary in any job, including our own. Therefore, attending such conferences, where we can broaden our knowledge of the importance of PR, is very important, considering that at university we learn how to create a 'product' (whether it's an electronic circuit or a programme), but not how to market and present that 'product'. For this reason, I believe this conference has enabled us to meet the best experts with a wide variety of experiences, and has helped us learn a great deal about a field that is intertwined with all spheres of our lives. My colleagues and I are more than satisfied with the quality of the lectures and the lecturers, and we are delighted to have had the opportunity to attend an event such as this in the beautiful setting of the Hotel Splendid.Therefore, we owe a great debt of gratitude to the Montenegrin Transmission System Operator, who made it possible for us to be part of this significant event.
Let us also mention that CGES was one of the proud sponsors of the 14th international conference, where experts from the world of communication, through corporate film"CGES: Past and Present", familiarised themselves with the activities of the Montenegrin energy company, its work, strong investment cycle and so on…